I know... there’s a lot of investments you need to make when you’re starting a business: accounting software, permits, licenses, project management tools, the list goes on. Most of us can’t afford to them all so we need to prioritize and are tempted to go all DIY with the ones that we can or let at least we think we can...
Truth is branding is usually the one that gets to the bottom of the list when thinking on where to put the money... You have a name, you have a great product or service, and you can quickly create a Facebook page for it. I get it. I understand how hard it is to budget for something like this and why it would be hard to take the leap and hire a professional to help you build your brand.
There’s tough competition out there. Today’s market is saturated with so many options for consumers that finding a way to stand out is getting really hard. Consumers also move FAST. Online, you’ve got only seconds to make an impression on potential customers. So how do you do it? How do you stand out? Design is a very powerful weapon in business – people judge the quality of your business by the quality of your website and/or logo. If you want to charge premium prices – your brand needs to be premium and professional.
A good designer will develop a unique, carefully-considered approach that ensures your brand is distinct. We research your industry, learn about your target market, listen to your brand story, and put it all together in a way that helps your business make an impact. We’ll develop new ideas to market familiar services and products, and ensure your brand’s personality and voice cuts through the noise and reaches your intended audience.
It would be easy to brush off graphic design as an unnecessary expense if all it did was make things “look pretty”.
Your visual branding can make or break your business. There’s just no ignoring the value good design has on your business’s image. And hey, it’s your business! You should have a brand identity that you can take pride in — one that reflects what you’re truly about and works just as hard as you do.